Sell to non-wholesale customers with Cash+Carry

Overview

Cash+Carry is a revenue-generating capability in Cut+Dry that allows you to expand your catalog beyond traditional wholesale customers. With a digital Cash+Carry, you can sell directly to consumers and non-contracted buyers such as caterers, clubs, and small businesses. These segments represent strong revenue opportunities today and can also grow into future wholesale accounts.

Cash+Carry also benefits your existing operators by offering the convenience of picking up items on demand. At the same time, it provides your sales team with a new source of targeted leads to support long-term growth.

Why Cash & Carry?

• Grow revenue: Reach new buyer segments, including consumers and non-traditional customers with high potential.
• Build pipeline: Convert one-off pickup buyers into ongoing delivery accounts.
• Support smarter selling: Give your reps access to lists of Cash & Carry buyers for prospecting.
• Proven results: Distributors running Cash & Carry average 100–150 additional orders per month.

Follow these steps to enable your digital Cash+Carry experience.

Shopping experience overview

1. The customer arrives at your online store.

2. The customer browses your catalog and adds items to their shopping cart. They can search for a product, look at a specific category, or scroll through your catalog. 

3. When ready, they click on Checkout to review their order. 

4. The customer enters their personal information, payment method, and selects a pick up date.

5. The customer submits the order and receives an email confirmation.

Enable Cash + Carry

To enable Cash & Carry, you’ll need to sign an addendum. There’s also a 5% fee on all Cash & Carry online orders. Once the addendum is signed, follow these steps. 

1. Create a new customer in your ERP for Cash+Carry orders. All orders will show up under this customer code inside the Cut+Dry Portal. 

If your instance of Cut+Dry supports customer-specific pricing, set the desired pricing for this customer code. 

 2. The Cut+Dry team will confirm that your account supports online credit card payments, and make additional adjustments, if needed.  

3. The Cut+Dry team will confirm that we're receiving and processing acknowledgment (ACK) files to confirm the final order values. This is important to complete the pre-authorization payment. 

4. The Cut+Dry team will enable your Cash+Carry store.

5. In the Portal, you can turn the Cash+Carry store on/off as needed. 

• Select Settings from the navigation bar, then select Orders. 

• Click on the Cash+Carry toggle, then click Save. 

Manage Cash+Carry 

Once enabled, you can manage Cash+Carry in the Cut+Dry portal. 

Orders

When an order is placed, you'll see it in Cut+Dry and your ERP in the same way as a usual wholesale order. To view orders: 

1. Select Orders from the navigation menu.

2. Use the search and type the customer name or code you assigned for Cash+Carry orders during the implementation.

3. Alternatively, select Customers from the navigation menu. Then select the Cash+Carry customer.

4. Click on the Orders tab to view all orders. 

Products

Remove products shown in your Cash+Carry store in the Portal.

1. Select Catalog from the navigation menu.

2. Select a Product, then click Pricing & Promotions.

3. Locate the Cash+Carry Allowed field and select Yes or No. 

Customer List 

View the customer information with each order inside your ERP, and Cut+Dry will send you a complete report on a weekly basis. 

Store

Close your Cash+Carry store to the public.

1. Select Settings from the navigation menu, then Orders.

2. Click on the Cash+Carry toggle to turn the store on or off.

When the store is closed, the customer will see the following message: